Do Local SEO Agencies Handle Social Media Posting for Local Businesses?

In the competitive world of local business marketing, owners often ask: Do local SEO agencies handle social media posting, or do I need separate services? The answer isn’t one-size-fits-all—but with 72% of consumers visiting a local business after finding it on social media Bright Local, combining SEO and social efforts is critical. 

This guide dives into:

How local SEO agencies blend social media into their strategies.
The best social platforms for local SEO success.
Tangible benefits of social media marketing for local businesses.
How to choose the right agency for both SEO and social media.

Let’s get started.

Do Local SEO Agencies Manage Social Media Posting?

The short answer: Many do. Modern local SEO agencies recognize that social signals (likes, shares, reviews) indirectly impact search rankings and customer trust. Here’s how they typically integrate social media: Local SEO agencies focus on helping businesses rank higher in local search results on Google, Bing, and other search engines. Their services often include:

• Google Business Profile (GBP) Optimization
• Local Citation Building
• On-Page SEO for Local Keywords
• Local Link Building
• Review Management

However, many agencies now offer social media marketing because social media engagement indirectly improves local SEO.

Pro Tip: Ask potential agencies if social media is included in their packages.

How Social Media Helps Local SEO?

1. Content Repurposing: SEO-optimized blog content is reshared on social platforms to drive traffic. For example, a bakery’s “Best Cupcakes in NYC” blog post becomes a Facebook carousel or Instagram Reel.
2. Google My Business (GMB) Optimization: Agencies like Local SEO Search prioritize GMB posts, which appear in Google’s Local Pack and Maps. Regular updates (events, offers) boost local SEO rankings.
3. Review Management: Encouraging reviews on GMB and Facebook improves local search visibility. Agencies monitor and respond to feedback to build trust.
4. Geo-Targeted Ads: Platforms like Facebook and Instagram let agencies run hyperlocal ads for nearby customers, which is key to driving foot traffic.

💡 Example: If a local restaurant shares its menu updates and special discounts on Facebook and Instagram, more customers engage with the posts, increasing brand visibility and website traffic.

Best Social Media Platforms for Local SEO

Choosing the right social media platforms is crucial for local businesses. Here are the top social media platforms that complement local SEO:

1️⃣ Google Business Profile (GBP) Posts

• Directly impacts local search rankings.
• Helps businesses share updates, promotions, and events.
• Appears in Google Search and Maps.

👉 Learn more Why Aren’t My New Google Business Profile Reviews Showing Up?

2️⃣ Facebook

• Ideal for community engagement and customer interactions.
• Helps with local advertising through Facebook Ads.
• Allows businesses to post updates, events, and offers.

3️⃣ Instagram

• Great for visual content (photos, videos, reels).
• Perfect for businesses in food, retail, fitness, and beauty.
• Local hashtags (#CityName + Business) boost visibility.

4️⃣ LinkedIn (For B2B Businesses)

• Works well for local service-based businesses like law firms, consultants, and IT services.
• Helps in professional networking and local partnerships.

5️⃣ YouTube

• Short-form videos on YouTube Shorts improve brand visibility.
• Helps businesses engage with younger audiences.
• Video content boosts search rankings when optimized with local keywords.

5 Benefits of Social Media Marketing for Local Businesses

Why should local businesses invest in social media? Here’s the ROI:

1. Boost Local Search Rankings
   Google indexes social profiles. Active accounts with consistent NAP (Name, Address, Phone) improve local SEO.
2. Drive Foot Traffic
   A café posting “Weekend Brunch Specials” on Instagram can attract nearby customers searching for “breakfast near me.”
3. Build Community Trust
   Responding to comments and sharing user-generated content (e.g., customer photos) fosters loyalty.
4. Generate Reviews
   88% of consumers trust online reviews as much as personal recommendations (Bright Local). Social platforms make it easy to request feedback.
5. Cost-Effective Advertising
   Geo-targeted Facebook ads can cost as little as $5/day to reach 1,000 locals.

👉 Learn more about managing online reviews

How to Choose a Local SEO Agency with Social Media Expertise

Follow these steps to find the right partner:

• Audit Their Services
  Do they offer both SEO and social media? Avoid agencies that silo the two.
• Request Case Studies
  Look for success stories like “Increased Local Traffic by 150% via GMB + Instagram.”
• Check Transparency
  Demand regular reports on metrics like rankings, engagement, and conversions.
• Verify Budget Alignment
  Bundled SEO/social packages typically start at $800–$1,500/month for small businesses.
• Ask About Their Social Media Strategy
  A good agency should Post regularly (at least 3–4 times per week). Use engaging content (images, videos, polls, and customer stories). Monitor comments and respond to queries.
• Ensure They Follow Local SEO Best Practices
  The agency should integrate local keywords, optimize Google Business Profile, and create location-based social content.

Top Tools for Local SEO and Social Media Management

Agencies (or DIYers) use these tools to streamline efforts:  

• Bright Local or Similar Other Tools: Track local rankings and reviews.  
• Hootsuite or Similar Other Tools: Schedule social posts across platforms.  
• Canva Photoshop or Similar Other Tools: Design eye-catching social graphics.  
• Google Business Profile: Manage GMB posts and updates.

Final Thoughts

Local SEO and social media are a powerhouse duo for brick-and-mortar businesses. Agencies that master both can help you:
Dominate the Local Pack. Turn followers into customers. Build a reputation that Google (and your community) loves.
Next Steps
Audit your current SEO and social efforts with our free Local Marketing Checklist. Explore Google’s official guide to local SEO best practices.